Doe Show Update Videos

The 66th Doe Show is happening right now at our Ulting HQ – Tuesday 3rd, Wednesday 4th and Thursday 5th February.

The doors are open for the final day of the Doe Show 2026. Below are some preview videos of what you can expect to see at the show so come along and join us! Get that postcode in your satnav, rally up your friends, and we’ll look forward to welcoming you. 👍🏼 To keep up-to-date with Ernest Doe & Sons follow our YouTube channel 🙌🏼

📍 Ernest Doe, Ulting, CM9 6QH 📅 3rd, 4th, 5th February 🕘 9am – 5pm Tues & Wed / 9am – 4pm – Thurs

#DoeShow2026 #FinalDay 🤩

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Day Three⭐

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#22 | Pöttinger – brand new supplier for Doe Show 2026

We are delighted to welcome Pöttinger as a brand new supplier for 2026, making their first appearance at the Doe Show. In this video, Mark Crosby chats with Harvey Sherwin about the Pöttinger range available through your local Ernest Doe branch.

There’s still time to pop down, speak to the team about your requirements and book a demonstration, so don’t miss the opportunity to come and see us. The show ends Thursday 5th at 4pm.

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#21 | Pop Up Country Store at Doe Show 2026

Sneak preview of the Doe Show shopping marquee! 👀 Join Will Orr, Parts & Retail Manager at our Ulting HQ, as he gives a behind-the-scenes look at our main shopping marquee – packed with leading suppliers from right across the industry. Expect to see brands including Bedec Paint, Portek Ltd, Sealey Tools, Draper Tools, Milwaukee Tool, IAE, Sparex Limited, Haemmerlin wheelbarrows, Betacraft NZ, Martin Lishman, Kärcher, Stihl and Carrs Billington ladders, plus plenty more. We’re offering 15 per cent off clothing and footwear in our pop up store (excludes Redback Boots and special offers) – alongside loads of Doe Show Deals across the show.

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#20 | Groundcare Zone preview at Doe Show 2026

Graham Parker checks in with Eddie Jack, our Field Sales Manager, to see how preparations are coming together in the Groundcare Zone ahead of this year’s Doe Show. With a strong line-up from manufacturers including Ransomes, Jacobsen, GKB, Amazone and Iseki, there’s plenty to see across the Groundcare Zone.

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#19 | Case IH stand at Doe Show 2026

With just a few days to go until our 66th Doe Show, Paul Coffey, our Case IH Brand Manager, takes a look around the Case IH stand and marquee to give a preview of what’s in store for visitors. From tractors on display to Doe Show offers available during the event, it’s a great opportunity to see the latest from Case IH and speak to the team.

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#18 | Amazone Groundcare Equipment at the 66th Doe Show

Matt Fuller, our Groundcare Field Sales Manager, takes a look at the Amazone Profi Hopper and other groundcare equipment on display at the 66th Doe Show. Well suited to golf courses, councils and large estates, the range delivers efficiency, accuracy and reliability. Come and speak to the team in the Groundcare Zone to find out more.

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#17 | Construction Zone at Doe Show 2026

Graham Parker and Mark Crosby take a look at some of the plant machinery that will be on display and working in the demonstration plot in the Construction Zone at this year’s Doe Show. The video highlights a strong line-up of equipment from brands including Thwaites, Merlo, Bomag, Atlas Copco and Epiroc.

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#16 | Live groundcare demonstrations at Doe Show 2026

Eddie Jack, Field Sales Manager for Pro Groundcare, gives a preview of what visitors can expect to see in the demonstration field at Doe Show 2026. Across the three days, visitors will be able to see: Chainsaw demonstrations from Stihl; Husqvarna CEORA and Automower demonstrations; Ferris mowers; Spider remote-controlled mowers; A Kawasaki 4×4/UTV track. Visit the demonstration field at Doe Show to see the machines in action and speak to our Pro Groundcare team.

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#15 | Ken Smyth introduces DoePlus | New Service Offering at Doe Show 2026

Ken Smyth, our Service General Manager, introduces Doe+ – a new service product created to support our customers long after the sale. Doe+ offers the option to extend your service contract and service breakdown cover on any equipment, helping to reduce downtime and protect your investment. Come and see us in the main entrance marquee to chat with the team, ask any questions and find out how we can help keep your machinery working at its best.

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#14 | New Holland CR10 and Harvesting Range at Doe Show 2026

Here’s Matt Boardley, New Holland Harvester Brand Manager, with the line up for our forthcoming 66th Doe Show – we’ve got something for everyone so come and see us!

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#13 | Case IH range at Doe Show 2026

Nick Duncan from our Fyfield branch gives a quick preview of some of the Case IH machinery you can see on the Case IH stand at this year’s Doe Show.

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#12 | Groundcare & Domestic Garden Machinery at Doe Show 2026

Craig Metson, our Groundcare Sales Office Manager, gives an early preview of the groundcare and domestic garden machinery on show at this year’s Doe Show. He highlights some of the key suppliers you can expect to see, along with the Doe Show Deals available in our country store throughout the event.

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#11 | New Holland Boomer Compact Tractor Range at Doe Show 2026

Mark Crosby speaks with Ian Roberts, New Holland Brand Manager at Ernest Doe, about the New Holland Boomer compact tractor range on display at this year’s Doe Show. Ian talks through the Boomer lineup, covering models from 25 to 55 horsepower, and highlights the wide range of optional extras available. With their versatility and compact design, Boomer tractors are well suited to applications including councils, smallholders and equestrian settings.

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We welcomed the guys from Farmers Guide recently to give them a sneak preview of this year’s show – take a look 👀

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#10 | Ex-Demo, Ex-Hire and Used Groundcare Machinery – Doe Show 2026

Steve Bush, our Used Groundcare Sales Manager, gives an early preview of some of the ex-demo, ex-hire and used groundcare machinery and equipment that will be available at this year’s Doe Show. With a wide range of machines on offer across the Groundcare Zone, there will be plenty of choice, along with a number of Doe Show Deals.

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#9 | Construction Machinery at Doe Show 2026

Mark Crosby speaks to Chris Bunn, our newly promoted Construction Sales Manager, to find out a little more about his new role and what’s in store in the Construction Zone at the 2026 Doe Show.

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#8 | Henry’s back with more reasons why you should visit the Doe Show 2026

Henry, our Area Sales Manager from Wymondham branch, is back with more reasons why the 2026 Doe Show is a ‘must visit’ event!

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#7 | New Holland First Showing of New FR920 Forage Cruiser

We caught up with Matt Boardley, our New Holland Harvest Brand Manager, at LAMMA to take a closer look at the new FR920 Forage Cruiser. Recently awarded an Agritechnica Silver Medal 🥈, the FR920 features New Holland Agriculture’s ForageCam™ technology, recognised for its ability to help enhance forage quality through automatic, camera-based monitoring and adjustment. The FR920 is the top-of-the-line model in the range, offering up to 911hp, and will be on display at the Doe Show so come and see it and have a chat with the team. 👍🏼

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#6 | Case IH Ex-Hire Deals at Doe Show 2026

Paul Coffey has recently joined us as our new Case IH Brand Manager. Here he talks about the great Doe Show Deals we will have on Case IH Ex-Hire and Used stock including extended warranty and 0% finance offers. Come and meet Paul and the rest of the team on our Case IH stand.

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#5 | Why you should visit the Doe Show 2026

Henry Clelow, our Agricultural Area Sales Manager from Wymondham explains why a visit to the Doe Show 2026 is worthwhile.

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#4 | New Holland Deals at the Doe Show 2026

In this video, Mark Crosby speaks with Ian Roberts, New Holland Brand Manager at Ernest Doe, about the New Holland Doe Show Deals available at this year’s event. Ian outlines what visitors can expect on the New Holland stand, with offers available on both stock tractors and new orders, and explains why the Doe Show is an ideal opportunity to speak with the team and explore the latest New Holland range.

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#3 | New Merlo Telehandlers at the Doe Show 2026

In this third Doe Show video, Mark Crosby speaks with Karl Last, Shows & Demonstration Manager, about the new Merlo telehandler range that will be on display for the first time at the Doe Show. Karl outlines what visitors can expect to see from Merlo, including key features of the range and where these machines fit for agricultural and construction customers. With Merlo making its debut appearance at the Doe Show, visitors will be able to view the machines up close, speak with the team, and find out more about the right solution for their business.

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#2 | AVR Puma 4.0 Potato Harvester: Debut Appearance at Doe Show 2026

In this video, Graham Parker speaks with Hector Barr from our demonstration team about how the AVR Puma 4.0 harvester has been performing during in-field demonstrations. With AVR making its debut at the Doe Show, this is a first look at what visitors can expect to see at Ulting in February.

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#1 | One Month to Go: Doe Show Season Begins

We’re now one month out from the Doe Show, taking place on 3rd, 4th and 5th February. In this opening video of the year, Graham Parker, Hayley Hill, Mark Crosby and Karl Last look ahead to what visitors can expect, as preparations gather pace. This is just the start, with many more updates to come over the coming days and weeks.