Ernest Doe & Sons Ltd has been appointed as an authorised dealer for AVR, a leading Belgian manufacturer specialising in high-quality potato machinery.
AVR offers a complete range of equipment for potato growers – including cultivators, planters, ridgers, toppers, trailed and self-propelled harvesters, and in-store handling solutions. The machines are designed to deliver exceptional performance, reliability, and efficiency, helping growers maximise yield and quality while reducing operating costs.
“We’re delighted to welcome AVR into the Ernest Doe portfolio. Their machinery is built with the grower in mind – combining innovative design, reliability, and value. This partnership strengthens our vegetable machinery range and ensures our customers have access to high-quality, cost-effective equipment, backed by the service and support they expect from Ernest Doe,” said Graham Parker, Sales Director, Ernest Doe & Sons Ltd.
High-Performance Potato Equipment, Available Across the Ernest Doe Network
Known for their innovative engineering and competitive pricing, AVR provides a strong, cost-effective solution in the potato machinery market without compromising on build quality or results. The equipment is trusted by growers around the world and proven in UK conditions.
While the Sutterton and Littleport branches will lead AVR machinery sales, the brand will be available across the full Ernest Doe branch network, providing growers throughout the trading area with easy access to the AVR range. The company now has a Puma self-propelled four-row harvester ready for demonstration this season.
“Partnering with Ernest Doe & Sons is an important step in strengthening AVR’s presence in the UK. Their extensive branch network, experienced sales teams, and strong aftersales support make them the ideal partner to deliver our machinery to potato growers throughout the Ernest Doe trading area. We look forward to working closely together to help customers maximise their efficiency, yield, and profitability,” said Andrew Starbuck, Country Manager UK, AVR.
With the addition of AVR to its product portfolio, Ernest Doe & Sons is well placed to support potato growers with innovative, reliable machinery backed by expert advice, parts, and service. The launch marks an important expansion of the company’s specialist vegetable machinery offering and provides customers across the trading area with greater choice and capability for the seasons ahead.
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