Ernest Doe & Sons Ltd is pleased to announce that it has been appointed as an authorised Merlo agricultural dealer, with effect from 1 February 2026, expanding its existing partnership with the Merlo brand from construction into agriculture.
The appointment builds on Ernest Doe’s recent introduction of Merlo telehandlers within its construction division and will now see the full Merlo agricultural telehandler range available across the company’s 19 branches, supported by dedicated sales and service teams. This expansion reflects growing customer demand for versatile, high-performance materials handling solutions capable of supporting modern farming operations.
With a well-established presence across East Anglia and the South East, and a growing operation in South Lincolnshire, Ernest Doe brings extensive sales, parts and aftersales capability to the Merlo agricultural range. Customers will benefit from local access to Merlo expertise, backed by Ernest Doe’s experienced teams, fully equipped workshops and a strong reputation for customer care.
Owen Buttle, National Sales Manager at Merlo UK, commented:
“Appointing Ernest Doe as an agricultural dealer is an important step in strengthening our network across key regions. Their experience, coverage and customer-focused approach align closely with Merlo’s values, and this appointment ensures farmers have improved access to our telehandler range, supported by strong local aftersales service.”
Mark Crosby, Divisional Head of Agricultural and Construction Sales at Ernest Doe & Sons Ltd, added:
“We are pleased to be extending our relationship with Merlo into agriculture. Telehandlers play an increasingly important role on today’s farms, and Merlo’s range is well regarded for its performance, innovation and reliability. Expanding the franchise across our agricultural branches allows us to offer customers greater choice, supported by the service levels they expect from Ernest Doe.”
The Merlo agricultural franchise will officially commence on 1 February 2026, with the full Merlo agricultural telehandler range on display at the 66th Doe Show, taking place on 3, 4 and 5 February at Ernest Doe & Sons Ltd’s Ulting headquarters. Customers will also be able to meet members of the Ernest Doe team on the Merlo stand at LAMMA Show 2026.
