Ernest Doe & Sons Ltd is pleased to announce that it has agreed Heads of Terms for the sale of its Case IH agricultural business currently based at Woodchurch, Ashford, to Haynes Bros Ltd. Subject to final agreements, the transfer is expected to take effect from 25 July 2025.
This move follows five productive years of trading in the Ashford area for Ernest Doe and Son’s. However, with two competing agricultural dealers operating in close proximity both with the Case IH franchise, it has become clear that a long-term, sustainable presence is not commercially viable.
Following a strategic review of dealer coverage in the region and in close collaboration with CNH Industrial, our principal franchise partner, a mutual decision has been made to consolidate agricultural operations in the Ashford area within Haynes Bros Ltd’s existing CNH dealer network, which already holds the Case IH franchise in Birchington in East Kent.
As part of this agreement, the agricultural business currently operated by Ernest Doe Power Ashford including the agricultural staff, will be integrated into Haynes Bros Ltd’s network and our Ashford branch will close.
Importantly, this change does not affect our construction or groundcare operations, which will continue to operate as usual from our Dartford, Esher, Ringmer and Albourne branches.
We would like to take this opportunity to thank our Ashford-based agricultural customers for their valued support over the past five years. While day-to-day operations will transfer to Haynes Bros from 25 July 2025, Ernest Doe & Sons will currently retain responsibility for the sale agreements on units sold to date, including outstanding account balances.
However, as Haynes will now cover both East and West Kent for Case IH farm machinery, including Case IH manufacturer warranty, customers are invited to open an account with Haynes Bros Ltd for in territory parts and service work.
We would like to take this opportunity to extend our appreciation to the agricultural team at Ernest Doe Power Ashford for their dedication and professionalism throughout their time with us. We are proud of what has been achieved and wish both our colleagues and Haynes Bros every success in this new chapter.
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For further information, please contact:
Graham Parker, Sales Director – Ernest Doe & Sons Ltd grahamparker@ernestdoe.com
Hayley Hill, Marketing Manager – Ernest Doe & Sons Ltd hayleyhill@ernestdoe.com
