Specialist Vegetable Technical Sales & Demonstration Manager

Working in a small but focused team, you will play a key role in delivering technical support to the existing sales and service team, whilst also managing and maintaining a portfolio of direct customer sales of your own.

Essential Skills/Experience:

• Previous sales or technical experience within the agricultural trade is desirable
• A good mechanical understanding of agricultural machinery, preferably focused on vegetable equipment
• To have a hands-on approach and be able to demonstrate machinery in field to best effect.
• Target driven and ability to ‘close’
• An excellent self starter and motivated by sales
• Excellent communication skills with the ability to deal diplomatically with customers during busy periods both verbally and in writing
• Ability to produce accurate quotations both digitally and hand written where required
• Excellent numeric skills as dealing with retail, cost, profit and margins
• Proactive and methodical in approach to problem solving
• Ability to communicate effectively to all levels of the business
• Act with discretion when dealing with matters of a confidential nature
• Ability to manage customer expectations without over committing

  Role Purpose:

   

  We are seeking an ambitious and technically skilled Specialist Vegetable Technical Sales Manager to join a small but high-performing specialist vegetable machinery import team at our Sutterton branch. You will play a critical role in delivering expert sales and technical support for our cutting-edge vegetable machinery, combining hands-on field knowledge with the latest advancements in Agri-tech and precision farming across the Uk & Ireland.

   

  In this role, you will manage and grow a portfolio of direct customer accounts, provide in-depth product demonstrations, and drive revenue by promoting intelligent, productivity-enhancing solutions to professional vegetable growers.

   

  Key Responsibilities:

  • Promote and sell a specialist range of vegetable farming machinery and technology, including automated harvesters, precision planters, and data-driven cultivation equipment.
  • Demonstrate machinery performance in-field and consult customers on the integration of advanced systems such as GPS guidance, variable rate technology (VRT), and telematics.
  • Provide technical guidance and after-sales support to customers and the wider sales team.
  • Prepare accurate and compelling sales quotations, proposals, and ROI-based presentations.
  • Build and maintain long-term customer relationships based on trust, knowledge, and support.
  • Monitor industry trends and identify new opportunities to integrate innovative Agri-tech solutions.
  • Attend shows, demonstrations, and manufacturer training events to stay ahead of market developments.
  • Support service teams with diagnostic feedback and real-world operational insights.
  • Collaborate with suppliers and internal stakeholders to ensure customer satisfaction and product performance.
  • Regular travel throughout the UK and Ireland will be required to support customers, with occasional international travel to visit manufacturers as necessary.

  Essential Skills & Experience:

  • Proven experience in agricultural machinery sales or technical product support, ideally in the vegetable crop sector.
  • Strong mechanical and operational knowledge of vegetable-specific equipment, including planters, harvesters, and bed formers.
  • Familiarity with modern precision farming technologies such as ISOBUS controls, yield mapping, and remote diagnostics.
  • Confident conducting live equipment demonstrations and on-farm consultations.
  • Strong commercial acumen and ability to convert enquiries into closed sales.
  • Excellent interpersonal and communication skills, both verbal and written.
  • High attention to detail in preparing quotes, managing margins, and negotiating deals.
  • Self-starter attitude with excellent time management and organisational skills.
  • Ability to work independently and collaboratively in a fast-paced, customer-focused environment.