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Ernest Doe win Best New Initiative of the Year 2021

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Dealer with 19 branches across south-east England wins industry’s top award for their Doe Show With A Difference

Ernest Doe & Sons, the professional machinery dealers with 19 branches across south-east England, have won the 2021 Best New Initiative of the Year Award for their Doe Show With A Difference.

The Award was announced and presented to the team from Ernest Doe & Sons at the Service Dealer Conference and Awards on 25 November by Jason Webb, Parts Sales Manager at sponsors AGCO.

The Awards, organised by the leading business magazine Service Dealer, are now in their 17th edition and celebrate independent dealers in the garden machinery, professional turfcare machinery, farm machinery, forestry equipment and ATV/quad industry. This year, rather than focusing on sales and service excellence, to best reflect the extraordinary circumstances that dealers have coped with during these past two years, the 2021 award categories were modified to reflect the hard work of dealerships and their employees during this time – both within their businesses but also in their communities.

Upon Ernest Doe winning the Best New Initiative prize, the judges said, “Ernest Doe were forced to change up a long-established in-person event to fit in with the circumstances at the start of 2021. A brand-new online home for the 61st Doe Show With A Difference had to be designed, built and populated in just ten weeks.

“Quantifiably successful in terms of sales, the dealership’s whole team became part of the endeavour with each business sector – ag, groundcare, construction & parts – all presenting their own introductions and product videos.”

Steve Gibbs, editor of Service Dealer magazine, said, “Through close contact with our readership, we know only too well the ingenuity, resourcefulness and determination of the dealer network during a normal year. Faced with the pressures and complexities of the pandemic though, that resolve was pushed to the limits. Through our awards judging process we have heard remarkable stories of businesses and individuals going above and beyond to not simply stay afloat, but to flourish – all the time making sure their customers of farmers, turf professionals and homeowners could rely on them when they needed their support most.”

Ernest Doe & Sons Service Dealer Awards Best New Initiative Award Winners 2021

The award was presented by Jason Webb, Parts Sales Manager at sponsors AGCO, with Service Dealer owner Duncan Murray-Clarke and comedian Charlie Baker.

(Left to right) Charlie Baker, Neal Heather, Joe Matthews, Graham Parker, Jason Webb, Hayley Hill, Andy Turbin, Ken Smyth, Duncan Murray-Clarke.


Further information:

Steve Gibbs, editor, Service Dealer, or 07929 438213

Hayley Hill, Marketing Manager, 01245 380311


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